Are you an "integrator," a "net-newser," a "traditionalist," or a member of the "disengaged"?Well, if you're reading this blog, I'm gonna bet you fall into the first two categories, based on a Pew Research Center study released last month.
The study is the Pew center's biennial "news consumption" survey and it does just that: breaks down how people are consuming print, radio, online and television/cable news.
Click here to find it. Here's one scary lil' finding:
In spite of the increasing variety of ways to get the news, the proportion of young people getting no news on a typical day has increased substantially over the past decade. About a third of those younger than 25 (34%) say they get no news on a typical day, up from 25% in 1998.In a nutshell, the report breaks down its American news consumers into the four categories I mentioned above. The most desirable audience are the first two: integrators, who are older and consume a mix of online, tv and print media, and net-newsers, who are younger (median age 35) and tend to stay mostly online for their news.
The people in these categories have the money and the interest in the news, and they're more likely to crave national and political news as part of their daily fix. "Traditionalists" (aka TV news watchers) still make up a major minority in the demographic breakdown. But the young folk are watching more video online, so TV news may be in the fight for its life in a few years.
I hope everyone who works at The Baltimore Sun reads this report.
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